More better transmission, faster the internet access

There are many types of transmission could be used by telecommunication operators to deliver the traffic from source to destination, deliver the packet from one node to another one. The type of transmission media will influence very significant to the service performance. Planning and designing the transmission media at the first deployment is very critical. Therefore, telecommunication operators used to plan it for long time, what kind of transmission they will use, what kind of network topology, how long such transmission will be deployed, when they plan to upgrade the capacity etc.

It is depending on where it will be deployed and how much capacity they want, the type of transmission media used to divide into; coaxial cable, optical fiber, wireless (microwave radio). Telecommunication operators used to use optical fiber and wireless types to their core network, backbone and service network, meanwhile coaxial cable used to for enterprise purpose
Since deploying transmission network especially backbone to carry out the service is too expensive, some of telecommunication operators used to least it from the provider. Optical fiber and high capacity of microwave radio are prefer to carry out high capacity traffic than coaxial cable. Optical fiber is high recommended but unfortunately it is very expensive and as the result, telecommunication operators used to have limited optical fiber. Meanwhile microwave radio (wireless), it depends on how much its capacity. There are many types of microwave radio (wireless) capacity

The result of this choosing is we can see at how the performance of each service they have. If they still had a lot of complaints that come to their customer service, it means that they need to increase the transmission network capacity. If you still experience call dropped during make a call, we can say that they have bad network infrastructures and transmission network could be the main issue. If you face slow speed during access to internet through wireless access internet service, you may say that their have not enough backbone network to cover all of traffic from their customers. And if you received delivery report from SMS you just send, transmission network perhaps still having problem or high utilization

Optical fiber is the best option to resolve network problem experienced by telecommunication operators. Due to some reason, they can not deploy optical fiber to the entire of their network and the budget is the main reason. High capacity of microwave radio also can fix the problem but it is the same with optical network, high capacity of microwave network also very expensive. For all of that reasons, customers will still experience call drop, slow speed and delayed SMS especially for them whom located at out of Jakarta and Java Island

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Cheap tariff or high quality

Almost all Indonesia telecommunication operators offered a cheat tariff to make a call, SMS and data services to their customers lately even some of them give a free tariff to those services for a certainty period. The question, are they achieving revenue as they have been expected? The second question, do customers satisfy enough with all services offered by telecommunication operators with cheap tariff? Some of us might be wondering how telecommunication operators can achieve significant revenue if they always campaign a cheap tariff to almost their products and services. Meanwhile they need to deploy more and more network infrastructures to support new products and services

We know that if tariff is cheaper than the quality will be more poor and vice versa, if the quality better than tariff will be more expensive. Any kind of industry will do the same once the launch their products and services. How about telecommunication industry? Telecommunication industry is prestigious business. They have high technology to support the business solution and always need to be upgrade. In some cases, if they want to launch new products and services but their network infrastructure is not support than sometimes they must replace the network existing and it is very costly to deploy it. in other word, telecommunication industry is very costly industry, they need high investment to build a network infrastructures. By all of this reason, it means that if they give a cheaper tariff to some of their products and services, the quality will go down than previous one.

To maintain the quality of service during they launch a tariff promotion, usually they place it at low traffic. For example telecommunication operators give a free tariff to make a call, SMS or data service at after midnight until early morning (00.00 to 06.00 AM). In another scenario, they give a cheap tariff for little time after they make a call or send a number of SMS or free access to internet for a mount of bytes and then revert back to the normal tariff. This scenario can be applied at any time.

By applying many scenarios of tariff promotion, telecommunication operators still are able to achieve significant revenue as they expected before. Actually the revenue is less than normal tariff but it is very significant if we see more deeply that almost all telecommunication operators offered the same tariff. Maintaining the customers to keep loyal to them is very difficult if they do not offer the smart solution to them. And the cheap tariff is most relevant solution to face the situation where every telecommunication is trying to get as many as customers. And as the result, it will influence to the quality of services

And as we can see and experience right now, by applying cheap or free tariff to any products and services offered by telecommunication operators, we often experience a problem to their services. Sometimes, our call suddenly drop and it is taking only a few minute to make a call and then it is dropping. Sending a SMS need a long time to reach to destination or very bad connection to access internet through CDMA 1x or 3G. We used to experience this case right now and may be still long time

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Comprehensive services of the telecommunication business

From customer’s perspective, they will choose any telecommunication operators that have comprehensive services. It is not enough to have traditional services (voice and SMS services) as the only one service they have. It is high risky to have it only even they offer attractive tariff to voice and SMS services to their customers. Usually in the traditional services, prepaid customers have high priority to be exploited. Telecommunication operators will offer many benefits to them by offering e.g. free call to own net call, free SMS for 100 or more SMS. But it will be a big problem if their competitor did the same. And for the consequence is there will be a high churn rate they will gain in the end on month, it is around 60% to 75%, it is very high definitely. This is common issue faced by all telecommunication operators in Indonesia. And now they are working so hard to decrease this churn rate by many strategies and methods
To have comprehensive services, telecommunication operators must provide all possibility needed by customers even it is segmented or have a less users. But telecommunication operators must not underestimate this market. Once again the comprehensive services had by telecommunication operators is having high consideration for customers to choose which telecommunication operators number they will choose, even they only use one of the services once a week. And as the result, customers will keep their number and never think to change with others number. Then automatically the churn rate will decrease
Unfortunately to have comprehensive service is not enough with innovative and destructive products and services. Both methods definitely will increase number of customers since both are very interesting. But if telecommunication operators can not maintain their innovative and disruptive products and services, then the same way will be followed by their competitor. To have comprehensive services, it is required more investment for long term to make new products and services in the future. It is necessary as the consequence of variety of services.
What are another services and products to make comprehensive services? To fulfill comprehensive services despite of existing traditional services (prepaid voice and SMS services) here;

1. Data services
Any platform they have, telecommunication platform actually have data service through their existing network with few additional infrastructure. Few years ago maybe most of telecommunication customers do not need data services in their mobile or fix telecommunication. But right now they are used to access this service for few hours per day for variety of business. It is very important to have data service to their customers. It is not stopping here; telecommunication operators must evolutes their data service platform to the latest technology to fulfill customers’ requirements. For example, telecommunication operator who have CDMA platform and CDMA 1x Rtt as product of data service, they must migrate the network to the next generation e.g. WCDMA or EVDO to have high speed data access. Meanwhile for GSM platform, they can upgrade the product of data service to the 3G network. They must involve to any new technology offered by Telecommunication Regulatory Board (government). For example, in the next month, there will be WIMAX bidding, all telecommunication operators must follow this biding and trying to win it
Many attractive service and product can be supported by data services to maintain the customers. It is like a free internet access to ‘pump’ the customers’ growth.

2. Value Adds Services (VAS)
This is an adaptive service. Many services can be offered through Value Ads Service (VAS) by using existing network or adding few of network elements to have variety of Value Adds Service (VAS). Herewith some example for these services;
a. BREW Services
This is application that embedded in the handsets. Through this kind of handset, telecommunication operators can offer many attractive services to their customers. For example; ESIA HIDAYAH, ESIA KASIH, ESIA FU, ESIA BALI
b. Application registration services
Through application registration services, customers will receive many benefit services. For example, daily wisdom through SMS, horoscope through BREW handsets etc
c. Ring back tone
Customers can choose any ring tone will available during some body call him

d. SMS contents
For example; information about new songs, news, sport etc

e. Download content services
Customer will capable to download any ring tone, true tone, image and game from their handsets

f. E-menu
Through this service, customer will choose any information or optimize any benefit they can get. For example, discount to buy something, discount to watch a movie etc

g. WAP service
Mobile internet access through the handsets

3. VOIP International call service
This is international call services for their customers only by using specific dial codes. With this service, customers will pay cheaper

4. International Direct Dial
This is international call that can be used by any customers from any telecommunication operators by using access code they have that assigned by Regulator

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Gadget for Bali people

Bali, as a one of the most beautiful island in the world is a trigger for all mobile and fixes telecommunication operators to compete to get as many as subscribers in this island. Successfully market campaigned in this area will have many advantages for the operators. Their brand will known well by tourists and more ARPU will be received in the end of month. This is reasonable since mostly tourist will make international call rather than local call. The attempts to meet this proposes have been done by many strategies e.g. strengthen network infrastructure, expanding coverage area, giving more low price to make international call etc. Almost the all operators did the same but recently have introduced to campaigned to meet this proposed by deploying the gadget dedicated for Bali people. Gadget was called Esia Swastiastu is dedicated to Hindu people in Bali island consist of many feature related to Hindu. This launched it very acceptable since almost 90% Bali people is Hindu. Through the gadget, subscribers will get many Hindu's contents. Actually this gadget is like gadgets have been launched by Bakrie Telecom early, ESIA Hidayah and ESIA Kasih. Now they provided the same for Hindu peoples in Bali island. Since this is gadget for Hindu peoples, then the contents available there are fully religion based. We can see it from the design of gadgets.
How subscribers can access all of the contents and applications inside the gadgets?
It is the same with other gadgets with the same platform, once subscriber number has been activated then register to the each application available indeed. Subscriber need only to push the bottom provided to subscribe the application. Few seconds later, subscriber will receive notification that the subscription is approved. The same procedure as ESIA Hidayah and ESIA Kasih are required once subscriber need to access download contents available in this gadget.
There are many features available in this gadget, they are;
- Kalender Bali
This is Hindu's calendar
- Penanda waktu Tri Sandhya
This feature will remind subscriber once the praying time is coming
- Pustaka Bali
This allow subscriber to read Hindu's Holly Book
- Gending Bali
This is ringtone content
- Wallpaper Bali
This feature allow subscribers to download wall paper
The subscription applications in this gadget are Kalender Bali, Penanda Waktu Tri Sandhya and Pustaka Bali. To receive all of these application and contents indeed, subscriber need to register for a week. Each application is Rp 1000 per a week. Meanwhile download contents are Gending Bali and Wallpaper Bali. To receive all of these, subscriber only need to push download bottoms available in each contents. The price is available in the content. Then once subscribers need to stop the application, they only need to push un-register bottom available inside

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Gadget for Christian

One mobile telecommunication product has been launched by Bakrie Telecom to Christian Peoples in Indonesia. After their previous product for Moslem people (ESIA Hidayah) was succeed, Bakrie Telecom design new product for Indonesian Christian people. These segmented products are accepted well by Indonesian people since many features are available and obviously low price. It is like a gadget for Moslem people, in the gadgets for Christian people (was called ESIA Kasih) are available Holy bible contents and praying for Christian. Both applications can be accessed once subscribers have register to this application. And once registration is accepted then for a week subscribers will free to access both contents any where and any time. Subscribers only need to pay Rp 1000 per content for a week. Despite of both applications, there is one more application that only available in such bundled gadget, that is ESIA SHOP. It is same like a ESIA SHOP in the Moslem gadgets, here are available many things related to Christian e.g. Christian ring tones, Christian wallpaper etc. And how it will be charged is like a charging in the Moslem gadget.

Once subscriber has bought this gadget, the first thing he/she need to do is activate the number inserted inside by registering to 4444 number. Mobile telecommunication provider will require subscriber identity before activate the number. Once all subscriber identify is complete then the next step need to be done by subscriber is making a first call. If they do not do this step and directly register to Christian application (Holy Bible or Praying) then it will fail. In the IN system, the first calling is to change the status of number form IDLE to ACTIVE.
The next step if subscriber needs to enjoy the applications then just push the registration bottom. Disclaimer then will be sent to subscriber by SMS showing that application is approved and application will valid for one week only.

Then subscriber can access three applications, they are;

1. Holy Bible

Subscriber can read Holy Bible by pushing the bottom inside then gadget will receive Holy Bible content from the application server. In this session, Holy Bible is not saved in the gadget memory but in the server. This feature can be accessed anywhere

2. Praying

The same process need to done to access this feature. Many Christian prays are available. Subscriber can choose any pray he want by clicking his choice

3. ESIA SHOP

It is different with both previous applications; ESIA SHOP can be downloaded and saved in the subscriber gadget. Contents have different price here.

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