Bali, as a one of the most beautiful island in the world is a trigger for all mobile and fixes telecommunication operators to compete to get as many as subscribers in this island. Successfully market campaigned in this area will have many advantages for the operators. Their brand will known well by tourists and more ARPU will be received in the end of month. This is reasonable since mostly tourist will make international call rather than local call. The attempts to meet this proposes have been done by many strategies e.g. strengthen network infrastructure, expanding coverage area, giving more low price to make international call etc. Almost the all operators did the same but recently have introduced to campaigned to meet this proposed by deploying the gadget dedicated for Bali people. Gadget was called Esia Swastiastu is dedicated to Hindu people in Bali island consist of many feature related to Hindu. This launched it very acceptable since almost 90% Bali people is Hindu. Through the gadget, subscribers will get many Hindu's contents. Actually this gadget is like gadgets have been launched by Bakrie Telecom early, ESIA Hidayah and ESIA Kasih. Now they provided the same for Hindu peoples in Bali island. Since this is gadget for Hindu peoples, then the contents available there are fully religion based. We can see it from the design of gadgets.
How subscribers can access all of the contents and applications inside the gadgets?
It is the same with other gadgets with the same platform, once subscriber number has been activated then register to the each application available indeed. Subscriber need only to push the bottom provided to subscribe the application. Few seconds later, subscriber will receive notification that the subscription is approved. The same procedure as ESIA Hidayah and ESIA Kasih are required once subscriber need to access download contents available in this gadget.
There are many features available in this gadget, they are;
- Kalender Bali
This is Hindu's calendar
- Penanda waktu Tri Sandhya
This feature will remind subscriber once the praying time is coming
- Pustaka Bali
This allow subscriber to read Hindu's Holly Book
- Gending Bali
This is ringtone content
- Wallpaper Bali
This feature allow subscribers to download wall paper
The subscription applications in this gadget are Kalender Bali, Penanda Waktu Tri Sandhya and Pustaka Bali. To receive all of these application and contents indeed, subscriber need to register for a week. Each application is Rp 1000 per a week. Meanwhile download contents are Gending Bali and Wallpaper Bali. To receive all of these, subscriber only need to push download bottoms available in each contents. The price is available in the content. Then once subscribers need to stop the application, they only need to push un-register bottom available inside
Saturday, June 6, 2009
Gadget for Bali people
Tuesday, June 2, 2009
Gadget for Christian
One mobile telecommunication product has been launched by Bakrie Telecom to Christian Peoples in Indonesia. After their previous product for Moslem people (ESIA Hidayah) was succeed, Bakrie Telecom design new product for Indonesian Christian people. These segmented products are accepted well by Indonesian people since many features are available and obviously low price. It is like a gadget for Moslem people, in the gadgets for Christian people (was called ESIA Kasih) are available Holy bible contents and praying for Christian. Both applications can be accessed once subscribers have register to this application. And once registration is accepted then for a week subscribers will free to access both contents any where and any time. Subscribers only need to pay Rp 1000 per content for a week. Despite of both applications, there is one more application that only available in such bundled gadget, that is ESIA SHOP. It is same like a ESIA SHOP in the Moslem gadgets, here are available many things related to Christian e.g. Christian ring tones, Christian wallpaper etc. And how it will be charged is like a charging in the Moslem gadget.
Once subscriber has bought this gadget, the first thing he/she need to do is activate the number inserted inside by registering to 4444 number. Mobile telecommunication provider will require subscriber identity before activate the number. Once all subscriber identify is complete then the next step need to be done by subscriber is making a first call. If they do not do this step and directly register to Christian application (Holy Bible or Praying) then it will fail. In the IN system, the first calling is to change the status of number form IDLE to ACTIVE.
The next step if subscriber needs to enjoy the applications then just push the registration bottom. Disclaimer then will be sent to subscriber by SMS showing that application is approved and application will valid for one week only.
Then subscriber can access three applications, they are;
1. Holy Bible
Subscriber can read Holy Bible by pushing the bottom inside then gadget will receive Holy Bible content from the application server. In this session, Holy Bible is not saved in the gadget memory but in the server. This feature can be accessed anywhere
2. Praying
The same process need to done to access this feature. Many Christian prays are available. Subscriber can choose any pray he want by clicking his choice
3. ESIA SHOP
It is different with both previous applications; ESIA SHOP can be downloaded and saved in the subscriber gadget. Contents have different price here.
