High capability and capacity of download content server

Many kind of telecommunication services need support from back end server that should be placed on the public network. Actually placing them on the internal network – could be in the head office – is more safety than on public network but for many reasons they should placed on it. The telecommunications services which need the server on public network e.g. download content services as part of Value Added Services (VAS). Download content service is working on IP based. While subscribers try to download content through their mobile phone, sources address will reach the server to reach content. As we know that there could many simultaneous subscribers did the same and could be more than a thousand per hour. Since telecommunication company place the download content server on the public network, it should have high capability and capacity to handle this much subscribers.

The server should capable to huge request from subscribers at the same time. Therefore they need to place the server on the web hosting company which has high bandwidth capacity, storage system , reliability and definitely quick response from technical support while problem coming. We can find many promotions from web hosting company which offered the requirement above but we do not know exactly whether all of them meet the requirement. This is why we need to read review from their existing clients and compare each other about their product and service at many media or forums. Through this way, we will notice whether they get satisfaction or much complaint to their service. This method is fairy than reading their promotion that offering much benefit but come so many problems in the future

Telecommunication Company will try to avoid such condition. They prefer to choose web hosting company which has good reputable and expensive rather than offering many packaged and cheap.

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Charging mechanisms of downloading content services

The more variety of products was offered, the more benefits will get. Based on this statement, many services are available right now in the Indonesia mobile telecommunication market. It has been more than two years since some new mobile telecommunications with CDMA or 3G platforms were offering many services to get significant total number of customers. They compete to get a credit from customers and their product will become customer’s choice. Many kind of strategic and product was created in order to get more benefit. One bye one and day by day, new product and strategic are coming and going, they are selected by market. In the beginning, low cost is a main consideration for customers to choose the product for their needs. But right now the quality is first priority since almost all operators; about 10 GSM and CDMA operators are offering the same, low cost to make a call to the same operators.
Varieties of the charging mechanism are happening in the many services including download content that can be change anytime depend on the market request or the same services offered by competitors

There many kinds of charging mechanism in the download contents services. Based on the type of contents they can be divided into:

1. Periodic charging per certainty period ( daily, weekly, monthly and so on)
In this charging, customer have to pay of a mount of money after the application to be a receiver a content has been approved by provider (operator). Once it is approved they will charged a one then receiving content for few days. After those days are passed, operator will offer the same content for next few days and then recharged the same price. Customers can stop be a receiver of content by submit a un-registration form to cancel to receiving more same content. If customers forgot to submit this request at the time when first period finished then it is supposed customers agree to extend a application then customer will be charged and will receive the same content for one next period

2. Based on price per content
In this charging mechanism, customers do not need to submit an application to receive content. A charging will be given once they try to download a content they want. A price is given based on a type of content, different type and size have different price. It is possible to have different price to each contents. Customers are permitted to look at to the contents available before they decide to buy them. Once they interested to buy one or more contents, the charging are occurring when customers push the download bottom. Contents are received by downloading process.

Here is the sample of both charging mechanism in the CDMA network that have been introduced to the market:

1. ESIA HIDAYAH, ESIA KASIH, ESIA FU
By submit to all above services provided by those bundling handsets, customers will receive content periodically for a certain period time (example; one payment for a week). Submission can done by push a menu that available in the handset and follow the next step. It is a simple steps and procedure to register this content service. Once customers decide to stop to receive this content, customers just need to submit un-register form that available in the menu as well. Periodic content can be accessed by customers by push a content menu that is available in the handsets once registration form is succeeded. Customers can browse the content anytime and as much they want during this submission period deducted each time the customers submit a subscription form to receive this content
Charging will happen once the submission accepted by provider and customers have enough balance

2. ESIA SHOP
It is different with the previous services, ESIA SHOP provide a download content that can be accessed through the same handsets. Both ESIA SHOP and periodic content service are available in the same handset and the menus to do both are already available inside the handset. A one stop service has been prepared inside these handsets. By pushing a download menu, customers can see much kind of contents offered by provider and can by one or more those by push download bottom in the each content. Price and simple description are given in the each content before customers decide to buy it. Once customers push this bottom, charging are happening and downloading process as well. If customers have low balance, they will receive this notification and download process will fail. And if balance is enough for one content, download process will continue until the content receive by customers in their handsets.

Both charging mechanisms are used to use by content provider or operators to charge the customers during receiving their download content services. Both mechanisms has been applied by PT Bakrie Telecom in many their value added services products based on BREW application they have. Their products are ESIA HIDAYAH, ESIA KASIH, ESIA FU, ESIA SHOP.

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Main service of telecommunication business

What is the main service of telecommunication business? Actually telecommunication operators offer the same product to their customers. They promote the same service to their customers and hope new customers will be interested to them once they offered the more interesting service compared to the competitor. The same product and service they offered to customers is called prepaid tariff. All telecommunication operators campaign new products, services and brands by integrating prepaid tariff. Basically telecommunication operators assign a certainty tariff in order to maintain the customers and try to reach new customers by modifying a tariff of prepaid phone number. In the simple word, telecommunication operators provided prepaid phone number packages and giving it an attractive packages in order to you interest to buy a new phone number.
How they offer a prepaid tariff so then you interest to buy? Usually telecommunication operators give several benefits to customers once they buy new phone number. Moreover each time they will launch and promote a new product or service, usually they bundled it to the new phone numbers so then we have to buy it to have its new product and service. The most familiar that telecommunication used to be offered to customers is giving free call, free SMS and free internet accessing for amount of bytes or for assigned period. By giving free call for example to make a call to own network (same operators) or free to make a call during low traffic (00.00 to 06.00 AM), customer will be very happy and keep their phone number and once the have no balance to make a call they will be happy also to buy and reload a voucher. The same case happened to free SMS and internet accessing, once customers noticed that there are many benefits to keep their phone number in active status, they will keep their phone number have sufficient balance and try to reload to keep in active status
The key point is how telecommunication operators achieve as much as revenue by selling as many as vouchers to their customers. Optimizing prepaid phone numbers almost becoming a first choice for telecommunication operators. This choice is reasonable since prepaid is more simple than postpaid phone numbers. In customer’s opinion, it is fine to have prepaid phone number rather postpaid one. It is easy to buy a new prepaid number and it is very simple to buy a voucher once we need to reload. Customers also can change their phone number with new one once they forgot to reload and got expired status just by buying the new phone numbers easily. Prepaid vouchers are available at anywhere either physic or electric one and customers can buy it at anywhere and anytime they want. In the simple word, by having prepaid phone numbers, customers control it whether they want to reload or they want to disconnect and buy the new one or migrate to the competitor’s phone numbers
Telkomsel, XL, Indosat, Bakrie Telecom and others telecommunication operators are utilize prepaid product to get as many as customers by offering as many as interesting packages. They offer many benefits for old and candidate prepaid customers once they want to launch new product and service
You will not find the same promotion to the postpaid customers. You will not find that postpaid customers receive free call, SMS and internet access. If you find, it is only a limited offering

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Comprehensive services of the telecommunication business

From customer’s perspective, they will choose any telecommunication operators that have comprehensive services. It is not enough to have traditional services (voice and SMS services) as the only one service they have. It is high risky to have it only even they offer attractive tariff to voice and SMS services to their customers. Usually in the traditional services, prepaid customers have high priority to be exploited. Telecommunication operators will offer many benefits to them by offering e.g. free call to own net call, free SMS for 100 or more SMS. But it will be a big problem if their competitor did the same. And for the consequence is there will be a high churn rate they will gain in the end on month, it is around 60% to 75%, it is very high definitely. This is common issue faced by all telecommunication operators in Indonesia. And now they are working so hard to decrease this churn rate by many strategies and methods
To have comprehensive services, telecommunication operators must provide all possibility needed by customers even it is segmented or have a less users. But telecommunication operators must not underestimate this market. Once again the comprehensive services had by telecommunication operators is having high consideration for customers to choose which telecommunication operators number they will choose, even they only use one of the services once a week. And as the result, customers will keep their number and never think to change with others number. Then automatically the churn rate will decrease
Unfortunately to have comprehensive service is not enough with innovative and destructive products and services. Both methods definitely will increase number of customers since both are very interesting. But if telecommunication operators can not maintain their innovative and disruptive products and services, then the same way will be followed by their competitor. To have comprehensive services, it is required more investment for long term to make new products and services in the future. It is necessary as the consequence of variety of services.
What are another services and products to make comprehensive services? To fulfill comprehensive services despite of existing traditional services (prepaid voice and SMS services) here;

1. Data services
Any platform they have, telecommunication platform actually have data service through their existing network with few additional infrastructure. Few years ago maybe most of telecommunication customers do not need data services in their mobile or fix telecommunication. But right now they are used to access this service for few hours per day for variety of business. It is very important to have data service to their customers. It is not stopping here; telecommunication operators must evolutes their data service platform to the latest technology to fulfill customers’ requirements. For example, telecommunication operator who have CDMA platform and CDMA 1x Rtt as product of data service, they must migrate the network to the next generation e.g. WCDMA or EVDO to have high speed data access. Meanwhile for GSM platform, they can upgrade the product of data service to the 3G network. They must involve to any new technology offered by Telecommunication Regulatory Board (government). For example, in the next month, there will be WIMAX bidding, all telecommunication operators must follow this biding and trying to win it
Many attractive service and product can be supported by data services to maintain the customers. It is like a free internet access to ‘pump’ the customers’ growth.

2. Value Adds Services (VAS)
This is an adaptive service. Many services can be offered through Value Ads Service (VAS) by using existing network or adding few of network elements to have variety of Value Adds Service (VAS). Herewith some example for these services;
a. BREW Services
This is application that embedded in the handsets. Through this kind of handset, telecommunication operators can offer many attractive services to their customers. For example; ESIA HIDAYAH, ESIA KASIH, ESIA FU, ESIA BALI
b. Application registration services
Through application registration services, customers will receive many benefit services. For example, daily wisdom through SMS, horoscope through BREW handsets etc
c. Ring back tone
Customers can choose any ring tone will available during some body call him

d. SMS contents
For example; information about new songs, news, sport etc

e. Download content services
Customer will capable to download any ring tone, true tone, image and game from their handsets

f. E-menu
Through this service, customer will choose any information or optimize any benefit they can get. For example, discount to buy something, discount to watch a movie etc

g. WAP service
Mobile internet access through the handsets

3. VOIP International call service
This is international call services for their customers only by using specific dial codes. With this service, customers will pay cheaper

4. International Direct Dial
This is international call that can be used by any customers from any telecommunication operators by using access code they have that assigned by Regulator

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Telecommunication, The Business that will never bankrupt

The world financial crisis produces every industry all around the going down. We can see company fire their employee almost everyday and many companies bankrupt at this time especially they which involved exporting the products and importing material to produce the stuff. Some of them can not pay their employee due they gain nothing from the products they have been made. Market is going down dramatically at this time.

Actually, this crisis is impacting as well to telecommunication industry but it is not significant especially to them who have steady customers but it will have significant impact if they are new telecommunication operators due to they still a lot of network infrastructure to deploy the network and almost 90% of the component are imported. Telecommunication operators which faced this problem used to they postpone all the network deployment. By this option which means they will only have existing network infrastructure that limited, they still can get much revenue

Why they still can get much revenue? Telecommunication operators still can get much revenue by offering many products and services e.g. low tariff and save bundling packages. The financial crisis force any one and any company to save to any outcome and choosing the low tariff for their communication purpose is the smart choice. Moreover, financial crisis make every one postpone going to abroad but they still need to communicate with their business partner or family. To fulfill this purpose, VOIP call is the best option

Telecommunication industry can make more innovative products and services and they still can gain more revenue and they only need a few investments to support their innovation. Making more innovation means they will gain more revenue, for example, providing cheap handset to their customers, giving promotion tariff, free internet access at the certainty period and many more

The fact is, financial crisis make everybody do more make a call to replace the trip plan and another activity to save their money e.g. make a conversation through email, sending the greeting through SMS/MMS etc. this situation definitely will increase the revenue of telecommunication industry.

Moreover, telecommunication industries need a very less improvement of the network to cover many customers. In other word, they will deploy the new network infrastructure if only their network is saturate. Usually to reach such condition need a long time since the first deployment unless no competitor at that region so then people subscribe to this telecommunication operator only. It means, by one deployment plan they can plan to gain as many customers and as much as revenue. They only need to maintain and optimize the network infrastructure once it is done

Telecommunication business will keep going increase more and more day by day since they will be a basic need for the people. Moreover, telecommunication business offer more attractive products and services which believed will be appreciate very people now and the future e.g. high speed wireless internet access through 3G, 4G, EVDO, comprehensive call through multimedia service, and more and more application services.

That is all the reason why telecommunication business will always gain much revenue in any situation and will always be a tempting business for long time

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